DEEP CLEAN WITH MAXIMUM LEVELS OF BAKING SODA. Naturally powered by ARM & HAMMER™ Baking Soda for healthier teeth and gums*: neutralizes harmful acids that weaken and erode enamel penetrates between teeth and along gum line for a deep clean removes more plaque in hard to reach places than a regular toothpaste low abrasion formula that won’t damage enamel safely whitens with the gentle power of baking soda The original baking soda toothpaste, trusted for generations Maximum levels of ARM & HAMMER™ Baking Soda for advanced cleaning deep down, between teeth and along the gum line Foam surrounds teeth and gums for a clean you can feel Fluoride cavity protection and enamel strengthening Pure Mint Flavor *when used as part of a complete brushing routine